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Why are you here?
While catching up on my reading over the holidays, I caught this cute anecdote from Quirks about how fellow market researchers explain what they do. My personal favorites: “We explain to commercial...
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Channeling That Energy
Just read A Plethorah of Participant Personalities by fello UX researcher Adina Klein, and got a good chuckle out of some of her descriptions. Within a research session, many times you feel like you’re...
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Are Email Surveys Still Relevant?
Conducting a survey online has made many a marketers job easy: within a few weeks, a company can learn enough about its customers wants & needs to prioritize a product roadmap, test a high-budget...
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2.4 Million Talking About What?
Say what you want about the banal nature of seeing what your cousin had for dinner or yet another adorable puppy shot, consumers are spending more and more time on Facebook. For marketers, this...
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From Mobile Sales to Order Fulfillment
Over the past few years, our organization has been conducting a greater number of studies that involve concept and UI/UX testing on mobile devices. Which is not surprising, with the increased...
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The Importance of Importance
It’s no news that measuring Customer Satisfaction is key for all businesses – be it an company that makes a very niche product, such as an ICs that helps HDMI streams process faster , or a company that...
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